The investment project of protecting and renovating Qianmen Street is located at the southern section of the Central Axis Line of Beijing. Extending from the Qianman Arrow Tower in the North to Zhushikou Street in the South, Qianmen Street is a flourishing commercial street with a long history and enjoying a worldwide high reputation. In the zone, there are quite a lot of cultural landscapes such as temples, theaters, stores with high reputation, time honored brands and has a rich cultural accumulation. At the same time, as one of the three key commercial streets of the old Beijing, Qianmen Street has boasted the most flouring commercial atmosphere since the Ming and Qing dynasties, where numerous Beijing’s time-honored brands have concentrated such as Laozhengxing, Duyichu Restaurant, Beijing Silk Store, Dabei Photo Studio, Gongdelin Vegetable Dish Restaurant and etc.

The CPC Beijing Municipal Committee and the Beijing Municipal overnment have attached great importance to the renovation of this district. The Beijing Municipal Commission of Urban Planning and Construction, the Chongwen District People’s Government have completed the tender and bid for the planning and design of the renovation of the zone. The renovation of Qianmen Street should follow the principle of the integration of carrying forward and development, protection and utilization, and build this street into a new commercial street which combines tradition and fashion, integrating catering, dwelling, travel, tourism, shopping and entertainment together and restores its ancient splendor and glory.